To celebrate the launch of his very first ATELIER COLLECTION, a condensed and extremely creative collection, Pierre Hardy decided to collaborate with the founders of a leading edge Spanish design magazine, Apartamento. The Artistic Directors Omar Sosa and Marco Verlardi and the photographer Nacho Alegre imagined a series of images recreating the models in their reference frame. 

In reference to the song ‘Penny Lane’ by the Beatles and to the ‘lace’ itself, this chapter combines many great feminine references and injects within them a graphic Seventies effect. Dotted with brass discs resembling coins (reference to a penny), the lines and curvy shapes create a game of overlays and hollow spaces. The skin becomes a graphic element, contrasting with the leather and the metal.