To celebrate the launch of his very first ATELIER COLLECTION, a condensed and extremely creative collection, Pierre Hardy decided to collaborate with the founders of a leading edge Spanish design magazine, Apartamento. The Artistic Directors Omar Sosa and Marco Verlardi and the photographer Nacho Alegre imagined a series of images recreating the models in their reference frame. 

The ‘Alchimia’ chapter takes inspiration from the ‘Alchimia Studio’ launched in the 70s by the Italian architect Alessandro Guerriero, who decided to counteract a modernistic aesthetic by injecting a playful and colourful spirit into the heart of the creation. Graphic colour blocks and scathing contrasts juxtapose strong tints and stripes; flowers are transformed into abstract cloud shapes such as childlike geometry and intuitive curves.